Our "Indexed" Psychographic Snapshot delivers a benchmarked view of your audience.
We baselined our entire database of over 100 million profiles to create the Madarka Psychographic Index (or "MPI") so you can understand how you stack up against the norm.
Now, we'd like to introduce the MagPIe: our unit of measurement for the Madarka Psychographic Index.
By reporting on your audience in MagPIes, you not only get a quantified view into your audience but also a comparative view.
Do you have three MagPIes of Food Fanatics in your audience? Or a half a MagPIe? Knowing sure would make a difference, huh?
