Subtextive
Subtextive

Madarka provides psychographic segmentation for the marketing and advertising industry. 

 

Amplify results.

Enrich your customer data with people's passions, perspectives and personalities to make your data actionable and boost results.

Focus strategy.

Unlock a full understanding of your customers with quantified, audience-level psychographics that will inform and transform your strategy.

Target people.

Drive conversions by connecting with the people who will care most about your message.                                    

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Online profiles express human complexity in rich and powerful ways.

Using machine learning and text analytics, Madarka analyzes online profiles to identify people's values, interests, beliefs, professions and more.  Our marketing-oriented psychographic segments are built for and best applied to large-scale digital audiences. 

Because we focus on profile data, we're a strong complement to solutions that illuminate online conversations. And, we add an extra dimension to the behavioral and demographic data you're already investing in.

Our high-resolution psychographic segmentation sheds light on customers and how to relate to them.

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