IABTL Taxonomy Proposal Review (Small)
IABTL Taxonomy Proposal Review (Small)
Are you submitting a proposal to the IABTL Taxonomy & Mapping Working Group? Did you do your homework when crafting your proposal?
There’s more to getting your proposal accepted quickly than highlighting additions in green, subtractions in red and edits in orange. Whether you’ve got a proposal for the Content Taxonomy, the Ad Products Taxonomy, the Audience Taxonomy or a related framework like Seller Defined Audiences, we can help you tune your proposal to facilitate acceptance.
By using our IABTL Taxonomy Proposal Review (Small) before you submit or after initial working group feedback, you can understand whether your proposal is crafted in a way that will lead to constructive discussion, speedy acceptance and savvy changes that can by-pass weeks or months of long discussion with the Working Group.
Need more than our “Small” offers? Talk with us about Medium, Large and X-Large services to support IABTL Taxonomy Proposals.
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Purchase the IABTL Taxonomy Proposal Review. (Be sure to accept our Terms & Conditions when you do!)
We’ll send you an email to confirm your purchase, acceptance of Terms & Conditions and to schedule your 45-min interactive session. We’ll also ask for a confidential copy of your proposal that we can review in advance of your 45-min interactive session.
We have the interactive session and get to know about the motivations for your proposal and what you’re trying to accomplish.
We audit your proposal and follow up with any recommended actions to improve it.
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• up to 45-min interactive session to discuss your proposal
• Off-line proposal review and background research, with any follow-up Q & A (up to 3 hrs)
• 30-min interactive read-out where we share concrete action items & recommendations for improving your proposal and/or presenting it to the Working Group
• A written summary of what we did, what we found and our recommendations
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– IABTL Taxonomy Proposal Review purchases are valid for 30 days from date of purchase unless otherwise extended in writing
– IABTL Taxonomy Proposal Review purchases cannot be refunded. Funds may be applied to another product if this isn’t the right fit
– Off-line proposal review activities are time boxed. Larger proposals may benefit from a deeper dive. If so, this will be surfaced in our recommendations.
– IABTL Taxonomy Proposal Review purchases do not include presentation of - or advocacy for - the proposal during IABTL Taxonomy & Mappings Working Group Meetings. These can be purchased as add-ons. If you’re interested, let us know!
Submitting a proposal to the IABTL Taxonomy & Mappings Working group sounds easy, right? Indicate additions in green, subtractions in red and edits in orange.
But, there’s more to it than that — especially if you want the discussion around your proposal to be constructive and you want your proposal accepted quickly, without weeks or months of protracted discussions.
With a diverse group of stakeholders representing interests across the digital advertising ecosystem, the IABTL Taxonomy & Mappings Working Group isn’t always easy to navigate. And, with multiple taxonomies designed to support different use cases across a global playing field, it can be challenging to develop proposals that lead to constructive dialogue and swift acceptance. And, even with a solid proposal, there’s still the challenge of navigating revisions and feedback with a larger audience.
Doing so requires deep knowledge of these taxonomies, the collective use cases that they need to meet, a well-thought through - and well presented! - proposal and supporting research, revisions and reconciling to get there. And, that’s why you need our IABTL Proposal Review Service.