AI tools are everywhere.
Shared standards and practices for using them aren't.
Most organizations are adopting AI faster than their teams can use it skillfully or their leaders can confidently stand behind its outputs.
Your teams are creating with AI every day: marketing copy, patient-facing content, customer communications, client deliverables, internal documents, code.
AI is in your workflow. What’s not in your workflow is a consistent, structured approach to when and how AI is used and how its outputs are evaluated. Without that, you can't confidently say "we have this covered."
Subtextive changes that.
We give organizations the systems, training, and strategic leadership to use AI with confidence and consistency grounded in human expertise.
Subtextive puts human know-how and shared understanding at the center of how AI is used so you can trust the results.
Curious?
Strategic services to help you succeed with AI.
Our high-tech, high-touch, human-centered approach turns your expertise and know-how into clear ways to use AI and know when it’s delivering to your standards.
The HumanLens™ Framework
Human-centered AI at the moment of use.
Your team shouldn't need to guess whether AI output is good enough to use.
Whether it's a marketing team drafting campaign copy, a health literacy team developing patient-facing communications, or a content team producing client deliverables, HumanLens™ makes quality systematic rather than accidental.
Need more confidence, clarity, and reliability with how you're using AI?
HumanLens™ can help.
AI Strategy & Leadership
Executive, human-centered AI guidance without the full-time hire.
Every organization needs an AI strategy that works for them. Many don't have the in-house leadership to build one, let alone sustain it.
Subtextive provides strategic AI leadership that's embedded in how your organization actually works, setting direction, aligning teams, establishing governance, and connecting AI initiatives to the outcomes that matter.
Interested in our AI Strategy & Leadership?
We work with teams and organizations doing work that matters.
Does that sound like you?
Subtextive partners with inspiring and inspired organizations across healthcare, mission-driven tech, digital agencies and non-profits.
We're especially focused on teams producing content, communications, and deliverables with AI and the leaders responsible for making sure AI serves the organization's mission and meets their standards.
We’re on a mission.
We believe that to actually succeed with AI, human know-how has to be at the center.
We’re here to humanize interactions between people and machines creatively, responsibly, and thoughtfully to deliver outcomes that matter.
Founded by Temese Szalai, Subtextive helps you navigate AI with a human-centered compass.
Our work is grounded in knowledge architecture, ontologies, and semantic foundations, which is why our frameworks and services hold up where surface-level AI consulting doesn't.
We understand the principles and architecture underneath. We take the time to understand your business and apply them thoughtfully.
We don't just consult. We equip individuals and teams at every level, from community programs to C-suites, to work with AI in ways that are meaningful, principled, effective, and human.
We’d love to hear from you.