AI tools are everywhere.
Shared standards, practices and semantics for using them aren't.
Most organizations are adopting AI faster than their teams can use it skillfully or their leaders can confidently stand behind its outputs.
Your teams are creating with AI every day: marketing copy, patient-facing content, customer communications, client deliverables, internal documents, code.
Your systems are using AI everyday to carry out tasks and take action autonomously.
AI is in your workflow. What’s not in your workflow is semantic grounding for what you do and a consistent, structured approach to when and how AI is used and how its outputs are evaluated.
Without these, you can't confidently say "we have this covered."
Subtextive changes that.
We give organizations the semantic foundations, systems, training, and strategic leadership to use AI with confidence and consistency grounded in human expertise.
Subtextive puts human know-how and shared understanding at the center of how AI is used so you can trust the results.
Curious?
Strategic services to help you succeed with AI.
Our high-tech, high-touch, human-centered approach turns your perspective, expertise and know-how into clear ways to use AI and know when it’s delivering to your standards.
The HumanLens™ Framework
Human-centered AI at the moment of use.
Your team shouldn't need to guess whether AI output is good enough to use.
Whether it's a marketing team drafting campaign copy, a health literacy team developing patient-facing communications, or a content team producing client deliverables, HumanLens™ makes quality systematic rather than accidental.
Need more confidence, clarity, and reliability with how you're using AI?
HumanLens™ can help.
Semantic Strategy & Leadership
Executive, human-centered AI guidance without the full-time hire.
Every organization needs a semantic strategy for AI that works for them.
Many don't have the in-house leadership to approach a semantic strategy, let alone build or sustain ontologies, the semantic layer, knowledge graphs, and other knowledge architecture.
Turning your business analysts into ontologists? Who’s directing them and unifying their outputs across your organization? Who’s establishing standards for quality and governance?
Subtextive provides strategic semantic leadership that's relevant to today’s AI and your business needs. We’re embedded in how your organization actually works, setting direction, aligning teams, establishing governance, and connecting AI initiatives to the outcomes that matter.
Interested in our Semantic Strategy & Leadership?
We work with teams and organizations doing work that matters.
Does that sound like you?
Subtextive partners with inspiring and inspired organizations across healthcare, mission-driven tech, digital agencies and non-profits.
We love organizations doing meaningful work.
We're especially focused on teams producing content, communications, and deliverables with AI and the leaders responsible for making sure AI serves the organization's mission and meets their standards.
We’re on a mission.
We believe that to actually succeed with AI, human know-how has to be at the center.
We’re here to humanize interactions between people and machines creatively, responsibly, and thoughtfully to deliver outcomes that matter.
Founded by Temese Szalai, Subtextive helps you navigate AI with a human-centered compass.
Our work is grounded in knowledge architecture, ontologies, and semantic foundations, which is why our frameworks and services hold up where surface-level AI consulting doesn't.
We understand the principles and architecture underneath. We take the time to understand your business and apply them thoughtfully.
We don't just consult. We equip individuals and teams at every level, from community programs to C-suites, to work with AI in ways that are meaningful, principled, effective, and human.
We’d love to hear from you.